Resources
Meet
NACAC 2025 | Columbus, OH
Thursday, September 18, 2025, 8:00 a.m. – 10:30 a.m.
Calling All Future VPs: A pre-conference seminar with Liz Cheron and Jenn Desjarlais
(Pre-registration Required)
Friday, September 19, 2025, 8:30 - 9:30 a.m.
Strategic Support: Why Executive Coaching Matters for Both Emerging and Experienced Enrollment Leaders (NACAC Conference Session)
•••••
College Board Forum 2025 - New York, NY
Friday, Nov 5, 2:40-3:40 p.m.
Building Resilience as EM Leaders: Thriving Personally and Professionally
co-presenting with Elizabeth Cheron, Chief Executive Officer, Coalition For College and Daniel Barkowitz, AVP Financial Aid, University of Miami
(Register Here)
Thursday, Nov. 6 (time TBD)
Laurie Koehler co-sponsoring reception with EM-Powerhouse
•••••
Academy of Emerging Enrollment Leaders - University of Miami
January 14-16, 2026
Conference co-organizer and featured speaker.
Details to come!
Listen
Higher Ed Marketing Lab - A podcast by ECHO DELTA
Enrollment management veteran Laurie Koehler joins Jarrett Smith to talk about the challenges facing enrollment management and key ways the practice needs to evolve. Topics include:
How the practice of enrollment management has evolved over the last two decades
Why enrollment strategy can’t be separated from institutional strategy
Five ways to improve how we attract, retain, and develop the next generation of enrollment leaders
Why it’s time for everyone to stop talking about discount rate.
Coaching in Higher Education with Dr. Tim Jansa
Dr. Tim Jansa and Laurie Koehler discuss the challenges and opportunities in Enrollment Management and Student Services, emphasizing the importance of coaching. Laurie highlights the impact of federal policy changes and financial aid shifts on staff retention and morale. She notes that while many leaders seek coaching, access remains limited. Coaching is seen as a developmental tool rather than a punitive intervention. Laurie also discusses the benefits of group coaching for leaders, the integration of coaching into onboarding processes, and the identification and development of high-potential staff. She advocates for a coaching mindset among leaders to foster a supportive and collaborative environment.
Read
When thinking about growing future enrollment leaders, it’s sometimes easiest to turn to the practical and tactical skills that are expected of today’s chief enrollment officers. Analyzing data, developing strategy, and understanding markets are clearly necessary. Those seeking greater leadership roles, including as VPs, would be wise to consider some of the other key areas of focus we have identified.